I will make sure Your Business communicates clearly the Value it Offers to Your Customers
Advised L'Oreal and Colgate on Digital Strategy/Digital Media
4 years Full-Time as a Digital Communications Planner
2+ years Freelancing in UX Design

Designing Easy Conversion Paths

Translating Business into UX

Making Benefits Understood by Customers
Case studies
Hover case images to see alternative variants.

“Andrew exceeded our expectations. He came up with numerous specific suggestions that had a positive impact on the website.”
All testimonials are available on UpWork freelance platform.
Visual section

“Every line item comes with an explanation – Great. Easy to work with.”
What do I focus on?
Strategic Plan
In what order should we explain your offering, what is important to show, what we need to delete.
Short Copy
It’s part of the design, every word matters.
Images
They need to be connected in an obvious way to your business niche, brand, and offer.
Icons
Either they have a simple message or we’re crowding the visual space.
Colors, Fonts, Shapes & Consistency
Strictly regulated number of fonts and colors. Having reasons for different elements’ shapes. Similar meaning has to have a similar visual representation (if not exactly the same) throughout the whole interface.

“Very reliable, responsive and knowledgable. It was great working with Andrew and I’m sure we will collaborate again soon.”
What do I use?

Figma
Design tool

Icon & Image Databases

Google Material Design
Guidelines & Tools

Hotjar
Research tool

Microsoft Clarity
Research tool
Testimonials
All testimonials are available
on UpWork freelance platform.

“Great communication and timely deliveries, would highly recommend”

“Andrew did a great job, very strong of UX/UI and quite professional. Highly recommended!”

“Thanks Andrew, very prompt, reliable and good expertise.
Will hire again.”

“Andrew is very knowledgable with his CRO analysis and feedback, we will be using his services again, no doubt”

“Andrew is one of the most hard working professional freelancers on this platform. If you want a UX/UI audit, he is your best bet.”

“Great, great guy to work with, thorough and detailed in his approach. Do not hesitate to hire him”

“Andrzej was great to work with. He is communicative, prompt, knowledgeable. He is open minded and agile in his work style. I will definately re hire him.”

“Super organised and a really great person. His productivity is so high and has great insights. If you are considering hiring him, please do not hesitate. Go ahead and hire him, you will not regret it!”

“Andrew is a great freelancer. He sent me all the deliverables well in time, and he went above and beyond what was requested of him. Highly recommended.”

“Working with Andrew was great. He was fast to respond and made some significant recommendations to our UX which were very valuable.”

Don’t waste time
Every hour new Customers/Users visit your Digital Point of Contact.
And some of them
- it was too hard to find what they wanted
- communication was not clear
- information they needed was not provided
Can you afford to keep losing them?

“We would like to keep all information private. No use of the work in the case studies etc.”
When my designs got implemented and results came in.